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Three welcomes because that's just how excessive we are. Three welcomes because there are too many members, and they will all greet you with gracious warmth until you feel just the slightest bit overwhelmed Read More
Think dairy products and you will most probably think Amul. It often doesn’t stop there. Amul’s famous jingle might then play in your mind, accompanied by an image of the blue-haired girl in red polka dots of the logo. As you’re reading this, many of you probably have a standard... Read More
Below is a photograph clicked by G.E Dobson in 1872 titled ‘Group of Five Young Andamanese Women’ and described in Zahir R. Chaudhary’s 2012 book, ‘The Afterimage of Empire’. Three years after Dobson took the photograph, he laid out the details of the people’s lives in it in a paper published... Read More

The inCulture Room

Season 1 of our podcast series is out now!


Check out some of our favourite pieces of the month!

Then, gradually, came the literature. It trickled through, bit by bit -- from the first images of peacocks heralding the rains, to the later cries of love-struck paramours. (All, of course, brought out with the most melodic, evocative language.) And like all good literature, it pulled at something within Read More

About Us

Anant Shah

Anant Shah- Founder

Anant Shah (just as his Instagram bio says) has always been interested in connecting people though their different cultures. He is drawn to this goal, given his background of a family of artists, as well as his work at several different organisations such as the People Tree with Orijit Sen, The Conflictorium in Ahmedabad and The UN (AIDS) Communications and Global Advocacy Team in Geneva. As a graduate of History and International relations at Ashoka University, he co-founded and set up the Ashoka Literature festival in 2019. Longing to increase this critical discourse on contemporary and traditional Indian Cultures he finally decided to start InCulture.

Kartik Sundar- Founder

Kartik Sundar loves nothing more than opining on cultural content. An avid writer for many publications, the decision to start one of his own came from recognizing a substantive lack of critical discourse around Indian culture today. He graduated Ashoka University with a degree in History & International Relations and wishes to complete further education with a focus on media and cultural studies.

Who We Are

We at inCulture are looking to shed light on what we see as an emerging new Indian culture as well as paying dues to the traditions that have been integral in shaping the current space. We want to try and create a space where critical reflection on cultural events, individuals, works of art, or practices can be fostered. Rather than exist as a cultural news outlet that merely serves as a bulletin board for the latest releases, inCulture will look to curate multi-medium pieces that seek to inform readers about aspects of our culture that make you think beyond an immediate reaction. In particular, we strive to look critically at Indian culture by investigating it under four distinct categories – film & theatre, music, spaces, and society.


All views and opinions expressed in the articles, videos are personal to the Author/Editor(s) and don’t mean to offend any individuals, organisations, institutions or communities.

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